Smart SnackBars have been on the market since November 2025.

This section gives publishers information and tools to support press for the Einstein Energy brand.

Einstein nergy was founded to change how people think about snacking. Built around indulgent taste, protein, and functional benefits for performance and cognition, the brand delivers more than fuel—it delivers satisfaction. Backed by the iconic Albert Einstein name, Einisten Energy represents thoughtful ingredients, uncompromising quality, and a preium approach to functional nutrition.

Einstein Energy is built for ambitious thinkers. It isn’t just a snack bar – it’s a smarter way to snack break. A moment of indulgence that tastes great and moves you forward. Decadent flavor meets brain-boosting power - Lion's Mane, Citocoline, L-Theanine, and Green Tea Caffeine - crafted to fuel clarity, focus and sustained energy. You want fuel, you want momentum. With Einstein Energy, every snack becomes a snack breakthrough.

Available in Double Chocolate and Chocolate Peanut Butter - both decadent bars made with 100% whole whaeat wafers, real milk chocolate, 9 grams of protein, and the proprietary Einstein Coginition Blend.

Einstein Energy is the only snack officially licensed by the Albert Einstein Estate. His legacy for curiosity fuels every bar we make.

Einstein Energy began with a simple frustration: long days demand real mental stamina, yet most products designed to fuel performance feel like compromises. After years of balancing demanding work, family, and constant pressure to stay sharp, founder Steven Lamar set out to create something different — a functional snack built not just for energy, but for sustained focus, enjoyment, and the way people actually live and work.

Co-Founder & CEO

Steven Lamar is the original creator of the Beats by Dr. Dre headphone product line.

Today he is the co-founder and Chief Executive Officer of Einstein Energy, Inc., a premium functional energy and nutrition company built around performance, cognition, and culture. He is also a co-founder and Managing Partner of 42 Macro and Wall Street Beats.

Steven has spent more than 25 years building, operating, and investing in businesses across finance, technology, media, and consumer products. He began his career in banking at Wells Fargo and Citibank before moving into capital formation and private investing.

In the mid-1990s, Steven served as an executive at Shoreline Pacific Institutional Finance, where he helped emerging public and private companies raise growth capital, financing 22 companies for a total of $320 million. From 1998 to 2005, he was the co-founder and Managing Partner of a San Francisco-based investment fund focused on late-stage private and early-stage public technology company investments. During his tenure, the fund invested more than $750 million across 117 public and 28 private companies, generating a 177% return for investors.

Steven has deep roots in audio innovation and consumer technology. In 2005, he created the original business model, product roadmap, and design identity for the Beats by Dr. Dre headphone product line - a role legally affirmed in a landmark 2019 jury verdict. He later founded Jibe Audio, LLC, continuing his work in bringing high-performance audio products to market.

Prior to Jibe Audio, Steven served as President of SLS International, Ltd., a publicly traded audio technology company. During his tenure, he led the company's transition from the pink sheets to the American Stock Exchange, launched its first consumer product in partnership with Quincy Jones, and secured product placements on the Mark Burnett Productions shows The Apprentice and RockStar: INXS.

From 2006 to 2013, Steven held senior leadership roles at Allied Container Systems, Inc., including CFO and COO. He was an integral member of the management team that scaled the company from a startup into a multi-million-dollar, ISO 9001-certified systems integrator serving the U.S., Canadian, and British militaries.

Today, Steven is an active macro investor, angel investor, and board member in numerous private companies. Across Einstein Energy, 42 Macro, and Wall Street Beats, his work is focused on building durable brands and backing exceptional teams.

Co-Founder

Todd Goldman is a well-known pop artist, writer, IP creator, and entrepreneur known for his unique art style and witty humor.

But instead of going to art school (which is obvious), Todd made the mistake of listening to his parents, who told him he would end up a starving artist. So, Todd went to the University of Florida instead, where he earned his master's degree in accounting and, upon graduating, his CPA designation before going to work for Price Waterhouse.

Years later, bored out of his mind, Todd yearned to do something creative, so he switched professions and entered the fashion industry, where he created the lifestyle brand David & Goliath. Here, Todd put his art skills to work and turned D&G into a worldwide success.

David & Goliath became a powerhouse in the t-shirt world, gaining huge exposure for Todd's art. D&G sold into more than 3,500 retailers around the world, generating over $1 billion in sales. Todd's "Boys Are Stupid, Throw Rocks at Them" design sold more than 20 million t-shirts and 500,000 books alone. He was featured in People magazine, and the BAS design even has its own Wikipedia page.

D&G had more than 40 international distributors and 18 of its own "Stupid Factory" stores in major cities including New York, Los Angeles, London, Las Vegas, Miami, Honolulu, and Maui. Todd soon expanded into licensing through his agent, Hearst Publishing/King Features, and had 75 licensees creating thousands of products. He had more than 100 greeting cards with American Greetings and licensed his art to Target, where he launched his own brand called Fred Is Red in stores nationwide. Todd also had his own monthly column in Seventeen magazine called "Stupid Stuff by Todd." Remember magazines?

Building on that success, Todd began painting and selling his artwork through S2 Art, a fine art publisher. Todd completed more than 35 art shows in cities including New York, Chicago, Maui, Los Angeles, Miami, Las Vegas, London, Paris, and Tokyo. His art was collected by major collectors and celebrities, with Rihanna naming him her favorite artist in Vanity Fair magazine. Todd sold more than 3,000 paintings and over 250,000 lithographs in five years before burning out and stepping away. He hopes one day to rediscover the passion to paint again.

In addition to art, Todd became an author and illustrator and currently has more than 50 books published with major publishers including Scholastic, Random House, Simon & Schuster, HarperCollins, Bloomsbury, Penguin, and Workman. Some of his most popular titles include Bear in Underwear, Peas on Earth, RAWR, Super Fly, and Hound Heroes.

Soon Hollywood came calling. CAA represented Todd and secured a deal at FOX, where he created multiple animated TV shows, game shows, and movies. Projects included a Boys Are Stupid movie at Universal Studios, a Bear in Underwear children's show at Nickelodeon, and an adult animated series called Trailer Trash at Lionsgate for Hulu. Todd is currently developing an animated feature called ELFVIS and an animated podcast/TV series called BALLZ with the NFL and Skydance.

After a 20-year run with David & Goliath, Todd sold the company and took a much-needed break. But an artist can only take so much time off before they have to create again - that, and a non-compete agreement, of course. Today, Todd is reinventing his iconic brand with new designs and products under Todd Art.

https://www.toddart.com/

But by far, Todd's most exciting - and "no brainer" - project is the new energy and functional nutrition company he co-founded: Einstein Energy. His team holds worldwide licensing rights to Albert Einstein, and the brand launched with a protein wafer smart bar designed to support cognition and performance. Einstein Energy plans to expand into drinks, snacks, supplements, and other nootropic products featuring its signature cognitive blend.

Co-Founder

Belinda Padilla is a leader and innovator in the technology sector. Her professional background includes more than a decade of achievements in the telecommunications industry, where she spearheaded a wide variety of innovative and strategic initiatives.

She is the President and CEO of Armatix USA, Inc., a pioneer in 21st-century gun safety.

Armatix is the first and only global provider of intelligent pistols and mechatronic systems designed to secure conventional firearms by limiting their functionality to authorized users.

Prior to becoming CEO of Armatix, Belinda was Executive Vice President at Entravision Communications, the largest publicly traded Hispanic media company in the United States. She served as a cross-functional senior strategic leader and managed the development of numerous groundbreaking growth initiatives.

Before Entravision, Padilla launched the U.S. division of Pliq, a European mobile company. As Executive Vice President of Sales and Business Development, she hired and developed sales executives responsible for cultivating new business with Fortune 500 companies.

Padilla began her career at Pacific Bell. Her unique approach to managing sales teams across the United States proved highly successful, and following the acquisition by AT&T, she was promoted to Director of Global Sales. In that role, Padilla oversaw sales efforts throughout Europe, Asia, South America, and the United States, significantly expanding worldwide business opportunities.

Padilla earned a Bachelor of Arts degree from UCLA. She is fluent in English, Spanish, and Italian. She resides in Los Angeles, California.